Browsing on internet 6 years ago, I discovered one of the best internet pagesof marketing. As a good newspaper, this page publishes marketing and
communication news of the main brand in all the word. It is available in some
languages, Spanish and English are included.
I read this page every morning while I am taking a breakfast and I usually
show the most important news (accordint to the unit) to my pupils.
It is one example: news
Adidas congratulated
Jenny Jones for becoming the first Briton to win an Olympic media in a snow
event.
The snowboarder took bronze yesterday (9 February) in
the women’s snowboard slopestyle in Sochi. She goes down in the record books as
the first British athlete to win a medal on snow in 90 years of the Winter
Olympics.
Adidas and Nissan celebrated the win with quick-fire tweets congratulating the three-time X Games champion and the oldest competitor in the final by six years. The sportswear brand, which is applying the same real-time marketing strategy it used to great affect around the London 2012 Games, tweeted: “From the dry slopes of Bristol to the podium in Sochi! History maker #allin”, alongside a picture of Jones receiving her medal (see above).
Adidas and Nissan celebrated the win with quick-fire tweets congratulating the three-time X Games champion and the oldest competitor in the final by six years. The sportswear brand, which is applying the same real-time marketing strategy it used to great affect around the London 2012 Games, tweeted: “From the dry slopes of Bristol to the podium in Sochi! History maker #allin”, alongside a picture of Jones receiving her medal (see above).
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