viernes, 24 de enero de 2014

jueves, 23 de enero de 2014

What is the methodology you would like to use in your lessons?



As some people Know, my goal is to be a marketing teacher in secondary school. The methodology that i would like use will be 50% of time´s class theory and 50%   exercises and real examples with feedback. Watch the last video promotion on one brand or to identify the mean of the campaign and why that is this time. For example, Gandia city has presented 2 beautiful girl in Fitur, a lot of channels tell what think is Gandia to promote their city in this way.
In my opinion the purpose is getting because everybody talk about that.  The position is clear, maybe the disadvantage will be that the tourism will be focus in young people.


In short, I would like to use :
Lecture and Discussion: Lectures and discussions are the traditional university methods of teaching theory to students

Case Study: This method emphasizes student participation and leadership rather than professor-led lecture and discussion.

Experiential Learning: Unlike the other classroom-bound styles of curriculum, experiential learning attempts to apply theories to real-world situations

Immersion Programs: In addition to the experiential learning offered within the context of a given program, many schools also provide opportunities for immersion in real-world business situations, often in other countries:   FP dual y Erasmus plus.






Perhaps Gandia has another kind of tourist?

sábado, 18 de enero de 2014

Word Map

This evening, I teach you how we can do word map. It is very simple:
 We only need to go application Wordle and write the word whatrever you want to have.
That application is nice to the principal page of one own glosary or one project.

Up to you!


It is mine , you can follow me in Twitter @Vicente_Ruizz 

Corpora


Do you know Corpora? Maybe the answer is no.
Corpora are compilations of oral and written texts that try to offer an
accurate spectrum of the use of a language in a diversity of situations.

I check 2 corpora with this expression “ up to you

British National Corpus: http://corpus.byu.edu/bnc/
There are there 519 situations or examples to use this expression.

 Linguee (parallel corpora): http://www.linguee.es/
 There a lot of examples on bilingual way, Spanish- English and English-Spanish. It is modern design it can be used easier than British National Corpus.

If you check some day, you will discover that corpora are more useful in the case of expressions, prepositions, idioms and cultural references that Google translate.

Thesaurus

Thesaurus is one kind of dictionary, in concretely, of synonymous and antonyms. 
Today I want to examine the word  “Comunication”.
We can see a lot of synonymous:




The adequate word to choose will depend of the context.



Also we can see some antonyms, which are very difficult to know.

In conclusion, I think this entry will be useful to some teacher in order to grow up ther vocabulary.

Comparison of dictionaries


Depending of the word that I will look for and the topic, I look for in one dictionary or another.
 I  try to research definitions of “advertise” from some dictionaries:

·        describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance:
A billboard advertising beer´

·        publicize information about (a vacancy):for every job we advertise we get a hundred applicants:
He advertised for dancers in the trade papers


·         make (a quality or fact) known:Meryl
 Archaic notify (someone) of something:
some prisoners advertised the French of this terrible danger



·        to make something known to : 
·        to make publicly and generally known  "advertising" their readiness to make concessions
·        to announce publicly especially by a printed notice or a broadcast
·        to call public attention to especially by emphasizing desirable qualities so as to arouse a desire to buy or patronize 




·        to present or praise (goods, a service, etc) to the public, esp in order to encourage sales
·        to make (something, such as a vacancy, article for sale, etc) publicly known, as to possible applicants, buyers, etc: to advertise a job
·        (intransitive) followed by for: to make a public request (for), esp in a newspaper, etc: she advertised for a cook

 All definitions from these dictionaries are very similar but I prefer to use Oxford dictionary because It has good examples of sentences with the word which I am looking for.

However when I checked learnersdictionary I saw more and better examples than on Oxford dictionary.

Estudents´ Needs


My personal curriculum describe me. I studied advertising and public relations degree, bachelor in business in international marketing and communications master. I would like to become a vocational education teacher in Professional Former or Jobs training about marketing.

-The official requirements are definited by “Real Decreto” 295/2004 20 of February next following sale activities.

 • UC0239_2: Sell products and services through to different communications channels
 • UC0240_2: Help during the sales process.
 • UC0241_2: Do customer services and customer care. Teacher are free to teach more vocabulary or less and make what words are more important than the other because the have personal experience in the fields. 


The vocabulary that the pupils need has been written in " Marketing glosary"

 For instance:


achieve   alcanzar ; lograr
address   dirección ; ubicación
adjudication   adjudicación
advertisement   anuncio ; cartel ; letrero
affect   afectar ; conmover
aim   meta ; objetivo
allowance   paga
amount   cantidad ; cuantía
analysis   análisis
apportionment   repartimiento 


evaluation   clasificación 
evolution   desarrollo ; evolución 
exchange   bolsa 
exchange   cambio ; intercambio 
execution   cumplimiento ; ejecución ; realización 
experiment   experimentación ; experimento 
exporting   exportación 
fee   honorarios 

sábado, 11 de enero de 2014

Marketing and Tic in inglish

It is not very difficult to get some videos of marketing using Tic because the fields are very close. Advertising, which is a part of promotional marketing, is a way of communication where the experts discover news techniques and used new technologic. Probably, the marketing course was the first to be online, and the first to use platform like Unimooc. I choose this video because I like the voice,clear English and a lot of graphic slides, level of sound etc.

What is a blog?

My favourite blog is la criaturacreativa . I meet the blogger and I really like the topic and the language used. I know how the difficult is to have a good blog because I see connected daily the blogger connect in Facebook at 7 in the morning. The definition of blog from: Webopedia : Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author Wikipedia: A blog is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order. Searchwindevelopment: Blog is a personal online journal that is frequently updated and intended for general public consumption. Blogs are defined by their format: a series of entries posted to a single page in reverse-chronological order From my point of view the Blog is a personal information about one o more topic. Normally, the blogger start to talk as hobby and continue with passion and love. After some time, the blogger can be considered by the readers as expert. I was working in company, which aim was to create webside. I learned the important to write each sentences in the personal blog in order to increase the visit of your personal blog. It is very important don’t copy and paste nothing!

viernes, 10 de enero de 2014

Myself

My name is Vicente Ruiz, I am 24 years and, I was studyng advertisement and public relations and Master of communication in University of Alicante. I was living in Ireland as erasmus students for a year. My level of english is B2. Its my first online course but, I am sure that wont be the last online course in my life. I like to visit marketing and communication pages. I usually working with some program like photoshop, office, and new tecnologies like tablets, smartphone etc..