The Importance of Marketing

 The Importance of Marketing

Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is a broad and complex discipline that encompasses a wide range of activities, including advertising, public relations, sales, and customer service.

Marketing is essential for businesses of all sizes and in all industries. It helps businesses to:

• Reach their target audience: Marketing helps businesses to identify their target audience and develop strategies to reach them. This can be done through a variety of channels, including advertising, public relations, social media, and direct marketing.
• Build brand awareness: Marketing helps businesses to build brand awareness and create a positive image for their products or services. This can help businesses to attract new customers and retain existing customers.
• Generate leads and sales: Marketing helps businesses to generate leads and sales. This can be done through a variety of strategies, such as advertising, public relations, and sales promotions.
• Provide customer service: Marketing helps businesses to provide excellent customer service. This can help businesses to build customer loyalty and repeat business.

In today's competitive marketplace, marketing is more important than ever before. Businesses that fail to effectively market their products or services will be at a disadvantage.

Specific benefits of marketing

There are many specific benefits that marketing can provide for businesses. Some of the most important benefits include:

• Increased sales: Marketing can help businesses to increase sales by reaching more customers and generating more leads.
• Improved brand awareness: Marketing can help businesses to improve brand awareness by creating a positive image for their products or services.
• Increased customer loyalty: Marketing can help businesses to increase customer loyalty by providing excellent customer service and creating a positive customer experience.
• Reduced costs: Marketing can help businesses to reduce costs by increasing efficiency and productivity.

Study case of Learning Management System

Today, in this post, I want to start to analyze one page: 

This website consists of e-learning packages for language and cultural preparation for a work based learning period abroad, funded with support of European Commission.

I like that page because is so easy to browsing. You can select some languages but if you use a Learning Management Site it possible to change some aspect:

For instance:

The design will be better, with another esthetic more in trend.

We can register and access with one name of user and passport. With that system you can see your mark that you can get in some tasks.

The structure to the main page will be better, improving the browsing.

The link between that website and social media can improve so the diffusion of the knowledge will increase and more people will follow the page.

JOOMLA vs Wordpress

After research some educational webside I would like to do a comparison between two different schools using different page or the content management system

From my point of view Wordpress is nice. It is very popular  and the majority of bloggers have their blog in that platform. It have different design and millions of extension as online shop.

These characteristics can be analyzed on the next link: 

Also, Joomla has the same advantage but the structure sometimes is simpler that Woordpress. For example in the next link: 

About the use, both platforms are very easy.

In respect of my use experience, and my knolodge my favorite platform is Wodpress.  Many time I listened for the expert that Wordpress are the best to get more SEO. In addition you can use free this platform with a lot extension (more than Joonla), because It is more popular.

JOOMLA

Joomla is one of the best software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of.

It can be very useful to allow teachers give their students online documents.

One of the principal characteristic is that it is a open system and everybody can improve or develop the CMS so it is powerful to do a lot of online application.

In some online pages, you can download millions of extension with different applications from different fields.

For instance, if you can see one example of my field you can see this link 

Recommendation of marketing newsletter

Browsing on internet 6 years ago, I discovered one of the best internet pagesof marketing. As a good newspaper, this page publishes marketing and communication news of the main brand in all the word. It is available in some languages, Spanish and English are included.  

I read this page every morning while I am taking a breakfast and I usually show the most important news (accordint to the unit) to my pupils.

It is one example: news

Adidas congratulated Jenny Jones for becoming the first Briton to win an Olympic media in a snow event.

The snowboarder took bronze yesterday (9 February) in the women’s snowboard slopestyle in Sochi. She goes down in the record books as the first British athlete to win a medal on snow in 90 years of the Winter Olympics. 

Adidas and Nissan celebrated the win with quick-fire tweets congratulating the three-time X Games champion and the oldest competitor in the final by six years. The sportswear brand, which is applying the same real-time marketing strategy it used to great affect around the London 2012 Games, tweeted: “From the dry slopes of Bristol to the podium in Sochi! History maker #allin”, alongside a picture of Jones receiving her medal (see above). 

Comment some Applications

My favorite app is Google Currence which can be select good marketing news diary. Every week  all pupils should read and explain to the rest of the class one news, in this case, news of product using Google Currence .
Also I like “Marketing Handout, product” which is a lesson plan for printing. It will be the structure to follow by the teacher.
The teacher if you like, can show at the end of the unit , one infographic  using Visual.ly.

About E-book, I  prefer “How to Use twitter for business” because I read 6 moth ago . At the beginning of every unit, all pupils have to read one chapter and send me in group of 4 people the main ideas.

The purpose of these lessons is to encourage students to apply knowledge of the marketing mix to a variety of real life products and services. The intention is that students should take what they know and use that information in developing an understanding of the blending of the elements of the marketing mix. 

At the end of the lessons of this unit “product of marketing mix”, students should:

·         Understand the meaning of the 7 Ps in marketing

·         Understand the necessity of blending the elements of the marketing mix to achieve marketing objectives

·         Be able to apply judgement in placing significance on the elements for a variety of products and services

app useful to teach marketing

Learning process always is changing. Teachers and government try to improve  the technical and instruments for example with tablet or electronic blackboard. App and other gadget are very useful. I select some of them.

Tablet app

Google Currents: Magazines and “content curator” wit Google support

Flipboard : The same that Google Currents but you have more design freedom. It is a personal social magazine

Evernote .Popular application where you can write notes  and maganement your time and activities.

Dropbox The best app to share information.

WordPress : Good app to add information and write in your Wordpress platform.

Computer app:

Microsoft Security Essentials: It is a good antivirus

 Paint.NET: It is a Design editor

Soluto: It has tries to improve to start of your computer.
Evernote: Its function is the management of multimedia document
Rainlendar Lite: it is very useful to management your time.

In this link, http://www.georgeacademics.com/LessonPlans/Marketing/lessonMarketing.htm  georgeaccademics you can see good lesson plan of marketing.

 I really like some of them:

Boom Boom,

 Marketing Assignment
Downtown Business

 Marketing Project

Downtown Business  

Rubric Sample Marketing Plan and

Product - Student Handout

Platform as YouTube can be useful to learn. Here you can see good examples

Shamwow

Slapchop

Insanity (from web site)

Mighty Putty

5 lesson plans for whiteboard for using with an interactive whiteboard.

Easel.ly

Infogr.am

Visual.ly

InfoActive

Many Eyes

It is very important to know that you can read some good ebook free in internet . I paste here a link with the best 10 free marketing book. thttp://unbounce.com/online-marketing/top-10-marketing-ebooks-2012/

For instance:

Uncovering Marketing Benchmarks from 7,000 Businesses

B2B Marketing Innovation

How to Use Twitter for Business

48 Ways to Social Power Your Business

If you want, you can see more information on LINO