Comment some Applications

My favorite app is Google Currence which can be select good marketing news diary. Every week  all pupils should read and explain to the rest of the class one news, in this case, news of product using Google Currence .
Also I like “Marketing Handout, product” which is a lesson plan for printing. It will be the structure to follow by the teacher.
The teacher if you like, can show at the end of the unit , one infographic  using Visual.ly.

About E-book, I  prefer “How to Use twitter for business” because I read 6 moth ago . At the beginning of every unit, all pupils have to read one chapter and send me in group of 4 people the main ideas.

The purpose of these lessons is to encourage students to apply knowledge of the marketing mix to a variety of real life products and services. The intention is that students should take what they know and use that information in developing an understanding of the blending of the elements of the marketing mix. 

At the end of the lessons of this unit “product of marketing mix”, students should:

·         Understand the meaning of the 7 Ps in marketing

·         Understand the necessity of blending the elements of the marketing mix to achieve marketing objectives

·         Be able to apply judgement in placing significance on the elements for a variety of products and services