sábado, 22 de febrero de 2014

Study case of Learning Management System

Today, in this post, I want to start to analyze one page: 
This website consists of e-learning packages for language and cultural preparation for a work based learning period abroad, funded with support of European Commission.
I like that page because is so easy to browsing. You can select some languages but if you use a Learning Management Site it possible to change some aspect:

For instance:

The design will be better, with another esthetic more in trend.

We can register and access with one name of user and passport. With that system you can see your mark that you can get in some tasks.

The structure to the main page will be better, improving the browsing.


The link between that website and social media can improve so the diffusion of the knowledge will increase and more people will follow the page.


JOOMLA vs Wordpress

After research some educational webside I would like to do a comparison between two different schools using different page or the content management system

From my point of view Wordpress is nice. It is very popular  and the majority of bloggers have their blog in that platform. It have different design and millions of extension as online shop.

These characteristics can be analyzed on the next link: 

Also, Joomla has the same advantage but the structure sometimes is simpler that Woordpress. For example in the next link: 
About the use, both platforms are very easy.


In respect of my use experience, and my knolodge my favorite platform is Wodpress.  Many time I listened for the expert that Wordpress are the best to get more SEO. In addition you can use free this platform with a lot extension (more than Joonla), because It is more popular.


JOOMLA

Joomla is one of the best software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of.

It can be very useful to allow teachers give their students online documents.
One of the principal characteristic is that it is a open system and everybody can improve or develop the CMS so it is powerful to do a lot of online application.

In some online pages, you can download millions of extension with different applications from different fields.


For instance, if you can see one example of my field you can see this link 


domingo, 16 de febrero de 2014

Recommendation of marketing newsletter

Browsing on internet 6 years ago, I discovered one of the best internet pagesof marketing. As a good newspaper, this page publishes marketing and communication news of the main brand in all the word. It is available in some languages, Spanish and English are included.  
I read this page every morning while I am taking a breakfast and I usually show the most important news (accordint to the unit) to my pupils.
It is one example: news
Adidas congratulated Jenny Jones for becoming the first Briton to win an Olympic media in a snow event.
The snowboarder took bronze yesterday (9 February) in the women’s snowboard slopestyle in Sochi. She goes down in the record books as the first British athlete to win a medal on snow in 90 years of the Winter Olympics. 

Adidas and Nissan celebrated the win with quick-fire tweets congratulating the three-time X Games champion and the oldest competitor in the final by six years. The sportswear brand, which is applying the 
same real-time marketing strategy it used to great affect around the London 2012 Games, tweeted: “From the dry slopes of Bristol to the podium in Sochi! History maker #allin”, alongside a picture of Jones receiving her medal (see above). 

Comment some Applications

My favorite app is Google Currence which can be select good marketing news diary. Every week  all pupils should read and explain to the rest of the class one news, in this case, news of product using Google Currence .
Also I like “Marketing Handout, product” which is a lesson plan for printing. It will be the structure to follow by the teacher.
The teacher if you like, can show at the end of the unit , one infographic  using
Visual.ly.
About E-book, I  prefer “How to Use twitter for business” because I read 6 moth ago . At the beginning of every unit, all pupils have to read one chapter and send me in group of 4 people the main ideas.
The purpose of these lessons is to encourage students to apply knowledge of the marketing mix to a variety of real life products and services. The intention is that students should take what they know and use that information in developing an understanding of the blending of the elements of the marketing mix. 
At the end of the lessons of this unit “product of marketing mix”, students should:
·         Understand the meaning of the 7 Ps in marketing
·         Understand the necessity of blending the elements of the marketing mix to achieve marketing objectives
·         Be able to apply judgement in placing significance on the elements for a variety of products and services

app useful to teach marketing

Learning process always is changing. Teachers and government try to improve  the technical and instruments for example with tablet or electronic blackboard. App and other gadget are very useful. I select some of them.

Tablet app
Google Currents: Magazines and “content curator” wit Google support
Flipboard : The same that Google Currents but you have more design freedom. It is a personal social magazine
Evernote .Popular application where you can write notes  and maganement your time and activities.
Dropbox The best app to share information.
WordPress : Good app to add information and write in your Wordpress platform.

Computer app:
Microsoft Security Essentials: It is a good antivirus
 Paint.NET: It is a Design editor
Soluto: It has tries to improve to start of your computer.
Evernote: Its function is the management of multimedia document

Rainlendar Lite: it is very useful to management your time.

In this link, http://www.georgeacademics.com/LessonPlans/Marketing/lessonMarketing.htm  georgeaccademics you can see good lesson plan of marketing.
 I really like some of them:
Rubric Sample Marketing Plan and

Platform as YouTube can be useful to learn. Here you can see good examples
Insanity (from web site)

5 lesson plans for whiteboard for using with an interactive whiteboard.


It is very important to know that you can read some good ebook free in internet . I paste here a link with the best 10 free marketing book. thttp://unbounce.com/online-marketing/top-10-marketing-ebooks-2012/
For instance:




Uncovering Marketing Benchmarks from 7,000 Businesses

How to Use Twitter for Business

48 Ways to Social Power Your Business

If you want, you can see more information on LINO 

jueves, 6 de febrero de 2014

metaphorical infografia

I would like to share with everybody metaphorical infografia about marketing, especially about the import of TIC in all filds like product life cycle

http://piktochart.com/

lunes, 3 de febrero de 2014

¿What is cloud?

Cloud is one service to save information in a “cloud” it means the information is save on internet, in concretely, in one  server that anybody know where it is.

Cloud service is free price and free and easy access. Some companies like Apple, Amazon, Microsoft, and Google  Box, Carbonite, and Dropbox  have their cloud service which the user can upload and download documents.
It is very useful to have a copy of your document because it is easy to recover datas, even if your phone, tablet, or laptop is lost or stolen.

However, these companies can save that information in other country with another laws and, maybe can use your information to send your advertising or simply meet you and know your interest. Also, I remember whats happened with Megaupload, some people using the services to share link in order to download films, it is illegal!, but some people like me, we using to share link with our document store there, in the cloud…

I usually work with Google drive, it is very useful to do collaborate work because everybody can work in the same time and everyone can see what the other can do it.
Dropbox is nice to share information as photos that you want not to upload on social media. I started to use last week!

In my opinion, Facebook is something like cloud but everybody can see your document and Facebook can use your interest and your profile with commercial intention.



https://www.dropbox.com/  
https://www.google.es/drive